Most companies chase efficiency.
Fewer chase delight.
But the ones people remember always do both.

When we built Ivy (a virtual concierge tool), our goal was never “faster support” or “better automation.”
It was something much simpler:
make someone’s day a little better.

Kinda sweet, right?

A guest feeling acknowledged.
A hotel team feeling supported.
A moment of friction turning into a moment of joy.

Delight is easy to overlook because it's difficult to measure.
But it’s the difference between technology people tolerate and technology people love.

Delight Is a Strategy

You see this everywhere:

-A restaurant that remembers your name.

-An app that feels effortless.

-A leader who listens before they speak.

These small moments of thoughtfulness create disproportionate impact.
They build trust. They create loyalty. They transform “users” into advocates.

In hospitality, we’re taught that the best experience isn’t loud—it’s seamless.
You notice when it’s missing more than when it’s working.
Great AI should feel the same way.

‍

Mission-driven products consistently outperform short-term, metric-driven ones.
Why?
Because people can feel the difference.

People remember:

• how your product made them feel
• whether your company made their life easier
• whether your leadership made them feel seen

Features fade.
Feelings don’t.

^ Starting to think that line should live on a tech event t-shirt?

When companies build with meaning, not just margin, they create experiences that resonate far beyond a transaction.

‍

A Simple Filter for Anything You Build

Before launching a product, writing a feature, or leading a meeting, ask:

👉 Does this make someone’s life easier?
👉 Does it create a moment of comfort, clarity, or delight?
👉 Does it contribute to meaning, not just metrics?

If the answer is yes, you’re building something that lasts. Keep up the great work.

‍

‍