The riskiest AI project at your company this year is the one everybody wants to work on.
Not the scary one. The fun one. The one with a waitlist of volunteers.
And no, they're not idiots for wanting it. They're doing the math correctly. Nobody's ever gotten promoted for making a boring system 4% more reliable. You get promoted for being the person who "brought AI in." So the shiny agent demo gets six volunteers and a budget, and the unglamorous work that actually holds production together gets nobody.
Here's the problem. The unglamorous work is the work.
We already learned this once. Regular automation had to earn its trust the boring way, by working every single time and having someone whose job was on the line when it didn't. AI skipped the line. It walked straight in on vibes and a good demo.
But an AI agent doesn't just hand you a wrong answer you can shrug off. It does something. It moves money, sends the email, updates the record, kicks off the next step. And it's exactly as trustworthy as whoever's on the hook when it's wrong. Which, half the time, is nobody.
Guess who eats it when nobody owns it. The customer eats the mistake. Some poor employee spends their afternoon cleaning up what the bot broke. And the team inherits a system with zero documentation because it shipped in a week to make a slide look good.
So I've got one boring question I'd ask before greenlighting any of the exciting stuff:
When this thing acts on its own and screws up, whose name is on it?
If you can say a name out loud, great. You're building something real. If the honest answer is a shrug, you don't have a product. You have a liability with really nice lighting.
The best AI won't be the most autonomous. It'll be the most accountable.
That's the whole game. Build things people can actually count on. Everything else is a demo.
