Facebook just settled a major lawsuit for a $17 billion fine over charges that it was harming children.

Many people are commenting on the size of the settlement…Is it large enough? Will Meta actually change?

What’s interesting to me is: Does anyone truly want to have a legacy like Mark Zuckerberg?

He is one of the wealthiest people on the planet. But everyone hates him, parents especially. Sure, he can donate billions to charity to clean up his image, as robber barons have done previously. There is a playbook for that.

Instead of that… founders should all begin with striving to be a net good for society, even if you make a little less money. The psychic income you get from that does not show up on the P&L.

I honestly tell every aspiring founder who comes to me: Don’t start your company. That’s partly a test. You shouldn’t start a company because you're going to feel like you got punched in the face every single day multiple times.

I also tell them they’re going to get to build two, maybe three, maybe four companies in your whole life. Each one is a 10-year journey.

If you’re going to use up your precious life on entrepreneurship, build something that actually helps people. Make your company something you're proud of. Make it part of your legacy.

That good karma far exceeds what you're going to get from an extra million or even 100 million from selling your company. Studies show that after you make enough money to live on, none of the extra money really brings you happiness.

The self-esteem you can have – knowing that you're not addicting children onto a product to make money – is fundamentally vital. You can make money and do good at the same time.

Yes, it’s great to see at least some justice being served to Meta.

But if you’re a founder, please take this message: Only build something if you’re truly sincere about making the world better.