From B2C To B2B: Lessons I Learned From Changing Direction
Hard-to-get concert tickets. Skydiving experiences. Exclusive dinner dates. Go Moment used to create unforgettable experiences on demand. We don’t anymore. We retained the idea of creating unforgettable experiences (it is central to who we are as a company!) and walked away from everything else. Entrepreneurs need to pause, examine, re-examine constantly. I’ve talked about this idea before – and how I find myself repeating this … Continue reading From B2C To B2B: Lessons I Learned From Changing Direction