How digitally advanced are we?

This isn’t pretty. In April 2016, McKinsey Global Institute looked at how digitization has taken hold across various industries in the US economy.

They looked at 27 different indicators and grouped them into three categories: organizations’ spend on buying the latest tech assets (computers, servers, software, etc), how these assets are used across the organization, and how employees integrate these tools in their day-to-day tasks.

How did we in the hospitality industry fare? Third from the bottom, just above agriculture and construction.

hospitality industry digitization

This isn’t pretty. As an industry, we’ve made progress in some fields (interactions with guests, service providers, vendors) but have barely scratched the surface in areas that can vastly improve productivity and efficiency. Take a look, for instance, at our industry’s score when it comes to the everyday digital tools that employees have access to.

I take some comfort in the fact that this study is three years old. Beyond that, all I have are questions. And some ideas – watch out for a post soon.

What do you think we can do as an industry to level up and grab the advantages of digital advancement?

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